The core market sectors we are focused on are:
||Bus, Rail, Emergency Response
||Oil, Gas, Marine, Heavy Industry
||Banking, Gaming, Prisons, Government, High Security, Retail
Each sector is global, large in its own right and growing. As a result our business is becoming increasingly global. Our operations in the UK, the USA and the Far East are already benefiting from the software-based surveillance opportunities that are unfolding.With our strong technology and customer-care focus, we are well positioned to take advantage of these opportunities. We intend to accelerate the application and development of our successful business model into overseas markets and at home, focusing on those customer sectors where the system performance requirements are very demanding and there is a high potential cost of failure in their security systems.
Globally our sales have been developing as follows:
• North America
Our solutions are becoming product of choice in many casino chains and we are investing in routes to market for our next generation solutions in mobile, transportation, marine, oil and gas, retail and urban surveillance programmes.
• Far East
Sales of our EX explosion rated, marine and hazardous area surveillance products into the Far East shipyards continue to grow rapidly and we are working with our Singapore based partner to extend the portfolio to the full range of Synectics products and services.
• Middle East
During 2009 a regional hub was established in Dubai with support offices in Riyadh in Saudi Arabia providing close customer service and support in this very active area, and we have now won some significant projects in the region.
• UK and Rest of World
Almost £50 million of sales were delivered to the UK and Rest of World in 2010 covering all major security sectors.
Synectics is managed by a very experienced team of industry veterans who consistently beat competitors by demonstrating the value and strength of our products and services. We have an ambitious programme of investment in our systems, operations and people to make sure that we continue to provide best in class products, support and service.
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2012 Annual Report